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- Sales Rank: #478663 in Books
- Published on: 2014-06-08
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.00" w x 6.30" l, 1.10 pounds
- Binding: Hardcover
- 272 pages
From the Back Cover
Your Complete Blueprint for Using Big Data to Transform Your Supply Chain
Big Data offers powerful opportunities to improve performance throughout the supply chain, but many companies have yet to fully leverage it. Some don’t know where to start. Others are implementing uncoordinated point solutions that deliver disappointing results.
This guide presents a comprehensive five-step framework for making the most of Big Data throughout any supply chain. You’ll learn best practices for segmenting and analyzing customers, defining competitive priorities for each segment, aligning functions behind strategy, and dissolving organizational boundaries to more effectively sense demand.
Dr. Nada Sanders shows how to overcome key obstacles to making the most of Big Data in your supply chain, and drive more value from data you’re already generating. Using these techniques, you can achieve greater visibility, optimize sales channels, sharpen strategy, and launch more successful new ventures.
• Powerfully impact all four supply chain levers
Use Big Data to improve the way you sell, make, move, and buy
• Link and optimize your entire supply chain system
Go beyond “fragments”: capture benefits ranging from operations to marketing
• Establish the right focus, strategy, and culture
Overcome interrelated technology, people, and process obstacles to success
• Guide the transformational changes you need
Lead the shift to data-driven, evidence-based supply chain decision-making
• Learn from pioneering analytics experts at Amazon, Dell, Walmart, and UPS
About the Author
Nada R. Sanders, Ph.D., is Distinguished Professor of Supply Chain Management at the D’Amore-McKim School of Business at Northeastern University, and she holds a Ph.D. from the Ohio State University. She is an internationally recognized thought leader and expert in forecasting and supply chain management. She is author of the book Supply Chain Management: A Global Perspective and is coauthor of the book Operations Management, in its 5th edition. She was ranked in the top 8 percent of individuals in the field of operations management from a pool of 738 authors and 237 different schools by a study of research productivity in U.S. business schools. Nada is a Fellow of the Decision Sciences Institute, and has served on the Board of Directors of the International Institute of Forecasters (IIF), Decision Sciences Institute (DSI), and the Production Operations Management Society (POMS). Her research focuses on the most effective ways for organizations to use technology to achieve a competitive advantage.
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